Humane by default
The fastest, cleanest, kindest conclusion possible — welfare standards are non-negotiable for those who we let onto the land.
Happy Nature
We’re trying to make harvesting animals easy and efficient. We’re the best on the planet at removing wild animals from tricky places with clever methods.
Join the hunt.
Our purpose is to help humans live in balance with the systems that sustain us.
The best pest control in the world means nothing if it’s not coordinated. We’re building the system that changes that. We want to turn the animals grown on some of the worlds healthiest land, the possums, rabbits, goats and deer into the finest protein available.
We build the intelligent systems that make pest recovery simple, scalable, consistent and coordinated so we can make good use of all animals in the landscape.
All so we can increase productivity, biodiversity and waste nothing.
A lifetime spent outsmarting invasive animals.
Robbie has spent his career controlling invasive species around the world — on islands, in forests and across farmland — learning first-hand how much good is possible when the work is done properly, and in a co-ordinated way.
He co-founded Goodnature, the company behind the automatic traps now protecting habitats on every continent. Happy Ending is the next step: from a better trap to a better system — one that connects the people who own the land, the people who harvest, and the people who process, into a single loop.
The belief underneath all of this simple. A Happy Ending is the beginning of a better environment.
Every ending creates space for something new.
We’re building an operating system for nature — connecting land, hunters and processors into one humane, circular system so that native species can thrive.
What guides us.
Four principles that decide how our system behaves on every property, in every session.
Nothing wasted
Introduced species become wholesome, wild-harvested protein instead of being left in the paddock or the forest floor.
Field traceable
Declarations, vetting and geotagged records are enforced by our system, not left to memory and paper. We can see the effort it takes per harvest ready for nature based credits.
Rooted in Aotearoa
Designed here, for here — built around the land, species and rules of New Zealand. We are the most innovative country in the world at this and this system keeps us in front.
Leave Earth Better
List your land or get the app – and join the system restoring the places we call home